I had an artist on my label named Celly Cel who had a song in ’98 called “Function” talking about the same exact thing that we’re talking about right now.
The Function is just the club, the shindig, wherever it’s active at. It’s not a movement, it’s just Function Music. You mentioned the hyphy movement, you said that they’re calling it the “Function Movement” now? Sometimes all your fanbase wants you to do is stay within your envelope and do you because that’s what they love you for. But a lot of times big, gigantic hits are hard to come by. I had a hit song called “You and that Booty” in 2006 and the following year the company, Warner Bros., wanted a crossover song. I had platinum and gold records and all that. I got on to a major and did my thing there. For the first six years of my career I was independent. In 1988, I came out with my first album, wasn’t my solo album, it was a group album. What lessons have you learned over the years about the rap game? I don’t just talk about jewelry and cars and houses and belittling those that don’t have that. Subject-wise, I’ve got uplifting songs for the females, I’ve got my hustling songs, those songs where you know, “if you took a loss, the next day get back out there and get it.” There are different ears out there now and I’ve covered all parts of the game.
It gives me a chance to display a lot of my shit. I give them a certain percentage and I get the bulk.Īnd that’s how this thing is.
So I don’t have no liason, no middle-man or nothing. Personally, nobody signed me, I signed me.
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We’ll download it for free.”įor one, lost creativity because he doesn’t have the freedom he had with mixtapes because he has to deal with legal issues like sample clearances and all kinds of shit.
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When you do mixtapes, a lot of times your fanbase can say, “We’ve been getting this for free for so many years, his new album is about to drop, we’ve listened to it, and we’re not going to buy it. When you’re doing a mixtape it’s a Catch 23-not a Catch 22. They’re doing the same thing, but I’m selling mine and documenting it as real albums. That’s the thing I’m not trying to knock anyone that’s doing mixtapes. But nowadays, if you put out seven albums that’s like 80 songs in two years. Come Monday, it’ll be seven albums in two years.īack in the day, you could put out an album with 12 songs and chill for a year or two. They were all successful they charted on Billboard and everything. In 2011, I did Revenue Retrievin': Overtime Shift and Revenue Retrievin': Grave Shift. In 2010, I did Revenue Retrievin': Day Shift and Revenue Retrievin': Night Shift. The six bonus tracks are harder than anything out. Or you can buy them all in bulk on iTunes and get the six bonus tracks that are only available if you buy in bulk. You can get one now and get the other ones a week later. You don’t have to necessarily get 3 of them all at once. It’s just me commentating and narrating how it is in the ghetto, the soil, the hood, the trap. I got all of that on the album because I’m satisfying different generations-old school and new school. That allows me to put on my showcase and let it be known that I’ve got G-Funk, Mob music which we helped coin, and the hyphy sound, which we call Function Music now. Being in the game that long you get a chance to see all the different eras of hip-hop-from the James Brown samples to the G-Funk era all the way until up to how it is now. I’ve been in the game for 24 years, meaning I’ve had music on the shelves for 24 years-I’ve been rapping since 7th grade when I first heard Sugar Hill Gang. I’m breaking the rules, but who’s to say that you can’t put out three albums at one time? I’ve got a direct deal through EMI distribution. They might put out four, five, six mixtapes a year. Interview by Insanul Ahmed ( the idea behind dropping three albums in one day?Ī lot of people put out mixtapes. He also shared his thoughts on who's got next in the Bay Area rap scene, and what lessons the 24-year veteran has learned about the rap game. After our epic sit down with him last year where he went through the highlights of his catalog, we had 40 Water stop by the Complex offices to talk about why he's dropping so many albums at once. The Vallejo, California rap legend is dropping his seventeenth, eighteenth, and nineteenth albums simultaneously with The Block Brochure: Welcome to the Soil 1, 2, and 3.
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